Product Branding, Service Branding and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. Product Branding In the real estate industry, our product is the house we are marketing for sale. How we brand our listings is critical to our overall success. The brochures, […]

‘REO to Rental’ Draws Investors Back into Real Estate

Since peaking at 69 percent in 2006, the U.S. homeownership rate has fallen to its current 65.4 percent. That’s a lot of former homeowners. Now, investors see opportunity. Even as the housing market bottomed out and investors, burned by the housing downturn, left real estate, others saw new opportunities to convert these properties into rental […]