Developing Your Brand Isn’t Easy

Who are you? Who is your brand?

For many of us it is easier to talk about other people or other companies then it is to talk about ourselves and our brand. I often lead branding workshops and one of the real challenges is getting people past the generic catch phrases and terms used to describe themselves and their brand. Honest, innovative, smart, tech savvy, professional, trustworthy…blah…blah…blah…

What does that really mean?

When searching for words to describe you and your brand you can’t get lost in being generic. Check out this video to see where the generic approach gets you.

 

You can’t be all things to all people. Think outside of the box. You are an original!

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About Wendy Forsythe

I've spent my career working with people and organizations to help them build their brands. We live in a connected world where that line between a personal and professional persona has become nonexistent. Your brand is you 24/7. This blog is about me and my life. Some of it will relate to my passion for the real estate industry and some of it will just be about me living life and exploring my interests.

The opinions expressed here are my own personal opinions. They do not reflect the opinions of my company (Carrington Real Estate Services).

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