Ideas for real estate agents and brokers who need to market themselves and their businesses.

Best practices, trends, must do's, to do's, ideas and more on real estate and brand marketing.

Developing Your Brand Isn’t Easy

Who are you? Who is your brand? For many of us it is easier to talk about other people or other companies then it is to talk about ourselves and our brand. I often lead branding workshops and one of the real challenges is getting people past the generic catch phrases and terms used to […]

Why Agent Teams Make Sense

Many brokerage company leaders and owners are not particular fans of agent teams. In some cases, even forbidding the formation of teams or not inviting existing teams to join their company. They express concern about loss of control, loss of revenue and diminished company brand. I have a different viewpoint. Agent Teams Make Sense for […]

How Much Online Influence Do You Have?

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. Does Online Influence Matter?  Twenty years ago advertising agency types used a word like “brand” only when referring to very large companies like Coca […]

The Last Day of January 2014 (This Week on Twitter)

OMG, it’s the last Friday of the month and the last day of January! So that means it’s been a hectic week topped off by a crazy Friday of trying to push all those closings through before the end of the month. Are those deep breathing exercises working? Nope, not really. Anyway, I had my […]

This Week on Twitter

It’s the third full week of the New Year. Many of you probably came out of the gate with all kinds of energy, determination and aspirations. This is usually about the time when you start to hit the wall and really have to push to stay committed to those goals or resolutions. It’s time to […]

I Hate My Inbox!

My Inbox beats me up day after day after day. It’s like the relentless bully on the school yard. I’m constantly battling the fight or flight syndrome. Sometimes I am determined to wrestle it to empty and other times that seems like such an impossible task that I just want to ignore it. Knowing I […]

This Week’s Twitter Take Aways

I scan through my Twitter feed several times a day. I usually go right to my lists and see what my favorite and most influential Twitter friends are sharing. I’ve started collecting some of these Tweets and thought I would share my Twitter take aways of the week. We are in the midst of a […]

My Instagram Account Went to the Dogs

This time of year lends itself not only to planning ahead but to looking back. One of the things I’ve been conscious of this year is the type of content that drives engagement on the various social media platforms I participate in. So I thought this website was really interesting. The site is Statigram.com. You […]

What Should You Do If Someone Posts a Negative Comment on Your Facebook Page?

I’m a fan of Gordon Ramsey’s Kitchen Nightmares. I like the typical story line featuring struggling business owners who get a branding makeover and come out the other side living happily ever after. It’s a feel good moment! Then this headline caught my attention: “This is the Most Epic Brand Meltdown on Facebook Ever”. Yikes! […]

Product Branding, Service Branding and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. Product Branding In the real estate industry, our product is the house we are marketing for sale. How we brand our listings is critical to our overall success. The brochures, […]