Information about the latest trends in the real estate and the housing market.

Get an insiders view on what today's real estate agents and brokers are doing to be successful at servicing the needs of buyers and sellers.

Developing Your Brand Isn’t Easy

Who are you? Who is your brand? For many of us it is easier to talk about other people or other companies then it is to talk about ourselves and our brand. I often lead branding workshops and one of the real challenges is getting people past the generic catch phrases and terms used to […]

Why Agent Teams Make Sense

Many brokerage company leaders and owners are not particular fans of agent teams. In some cases, even forbidding the formation of teams or not inviting existing teams to join their company. They express concern about loss of control, loss of revenue and diminished company brand. I have a different viewpoint. Agent Teams Make Sense for […]

How Much Online Influence Do You Have?

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. Does Online Influence Matter?  Twenty years ago advertising agency types used a word like “brand” only when referring to very large companies like Coca […]

I Hate My Inbox!

My Inbox beats me up day after day after day. It’s like the relentless bully on the school yard. I’m constantly battling the fight or flight syndrome. Sometimes I am determined to wrestle it to empty and other times that seems like such an impossible task that I just want to ignore it. Knowing I […]

This Week on Twitter

If you follow a lot of real estate people your Twitter stream was likely full of Tweets from New York and the annual Inman Connect Conference this week. To get a full recap of the event just do a Twitter search on the #ICNY hashtag. Scrolling through the results tells me that popular topics included […]

Does “Klout” Matter

Your Klout score is a number between 1-100 that represents how influential you are online. The higher your score the more influence you have. It is determined by monitoring your activity on sites including Facebook, LinkedIn, Twitter, Instagram and others. How is Your Klout Score Determined? Klout monitors your activity across various social networks and […]

This Week on Twitter

This last week, not surprisingly, has seen lots of talk about a New Year, new plans and goals for 2014. Here are some of my favorite Tweets on these topics. Being a woman is not easy (there I said it!). I liked the advice in this article about being in the moment, being who you […]

Making New Year’s Resolutions

Do you or don’t you? I did an informal survey on social media in which most of the respondents said they don’t make New Year’s resolutions but many people did comment that they make goals. This got me thinking about the difference between a resolution and a goal. My definition of each would be. Resolution: […]

This Week’s Twitter Take Aways

I scan through my Twitter feed several times a day. I usually go right to my lists and see what my favorite and most influential Twitter friends are sharing. I’ve started collecting some of these Tweets and thought I would share my Twitter take aways of the week. We are in the midst of a […]

My Instagram Account Went to the Dogs

This time of year lends itself not only to planning ahead but to looking back. One of the things I’ve been conscious of this year is the type of content that drives engagement on the various social media platforms I participate in. So I thought this website was really interesting. The site is Statigram.com. You […]