Top social media strategies and ideas. You can be a social media guru too!

Social media offers a huge business opportunity for real estate agents and brokers. I'll share my thoughts and observations on what's working and what's not in the land of social media marketing.

How Much Online Influence Do You Have?

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. Does Online Influence Matter?  Twenty years ago advertising agency types used a word like “brand” only when referring to very large companies like Coca […]

The Last Day of January 2014 (This Week on Twitter)

OMG, it’s the last Friday of the month and the last day of January! So that means it’s been a hectic week topped off by a crazy Friday of trying to push all those closings through before the end of the month. Are those deep breathing exercises working? Nope, not really. Anyway, I had my […]

This Week on Twitter

It’s the third full week of the New Year. Many of you probably came out of the gate with all kinds of energy, determination and aspirations. This is usually about the time when you start to hit the wall and really have to push to stay committed to those goals or resolutions. It’s time to […]

This Week on Twitter

If you follow a lot of real estate people your Twitter stream was likely full of Tweets from New York and the annual Inman Connect Conference this week. To get a full recap of the event just do a Twitter search on the #ICNY hashtag. Scrolling through the results tells me that popular topics included […]

This Week on Twitter

Wow! The first full week of 2014 and it went by in a whirlwind. Seems like the world was back to work and back to sharing great content on Twitter. Here are some highlights from the week. There are varying opinions about the value of online influence, how it’s measured and if it even matters. […]

Does “Klout” Matter

Your Klout score is a number between 1-100 that represents how influential you are online. The higher your score the more influence you have. It is determined by monitoring your activity on sites including Facebook, LinkedIn, Twitter, Instagram and others. How is Your Klout Score Determined? Klout monitors your activity across various social networks and […]

This Week on Twitter

This last week, not surprisingly, has seen lots of talk about a New Year, new plans and goals for 2014. Here are some of my favorite Tweets on these topics. Being a woman is not easy (there I said it!). I liked the advice in this article about being in the moment, being who you […]

This Week’s Twitter Take Aways

I scan through my Twitter feed several times a day. I usually go right to my lists and see what my favorite and most influential Twitter friends are sharing. I’ve started collecting some of these Tweets and thought I would share my Twitter take aways of the week. We are in the midst of a […]

My Instagram Account Went to the Dogs

This time of year lends itself not only to planning ahead but to looking back. One of the things I’ve been conscious of this year is the type of content that drives engagement on the various social media platforms I participate in. So I thought this website was really interesting. The site is Statigram.com. You […]

What Should You Do If Someone Posts a Negative Comment on Your Facebook Page?

I’m a fan of Gordon Ramsey’s Kitchen Nightmares. I like the typical story line featuring struggling business owners who get a branding makeover and come out the other side living happily ever after. It’s a feel good moment! Then this headline caught my attention: “This is the Most Epic Brand Meltdown on Facebook Ever”. Yikes! […]