Scarcity, Abundance, Trust, Connection and Surprise

Something to think about… Scarcity and abundance have been flipped. High-quality work is no longer scarce. Competence is no longer scarce, either. We have too many good choices—there’s an abundance of things to buy and people to hire. What’s scarce is trust, connection, and surprise.  This is a quote from Seth Godin’s new book The […]