California Women’s Conference- Part 1

When’s the last time you did something for the first time? Well I just did. You know that very good business advice we give that sometimes you have to step back and work “on your business” and not just “in your business”.  Well I took that advice and spent two days working on the business […]

Developing Your Brand Isn’t Easy

Who are you? Who is your brand? For many of us it is easier to talk about other people or other companies then it is to talk about ourselves and our brand. I often lead branding workshops and one of the real challenges is getting people past the generic catch phrases and terms used to […]

How Much Online Influence Do You Have?

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. Does Online Influence Matter?  Twenty years ago advertising agency types used a word like “brand” only when referring to very large companies like Coca […]